Tiffany needs millennials. The company that hired Rihanna and A$AP Rocky wants to help

Tiffany & Co. has been working hard to change its stodgy image to court Millennials over the past few years. Luxury conglomerate LVMH, a rival that has mastered the art of marketing lavish ilfestyles to young people, wants to be the Tiffany's White Knight. But Tiffany may not think it needs saving.

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